Rihanna’s first Savage X Fenty store has opened in Las Vegas. According to Fox Business, the inaugural Savage X Fenty lingerie store is located at the Fashion Show Las Vegas mall. The store has five rooms that feature merchandise and mannequins with diverse body types modeled after actual people. Savage X Fenty customers will also be able to try “interactive experiences” and “photo-worthy moments,” according to the brand’s press release. Savage X Fenty debuted in 2018 and is now worth more than $1 billion after seeing a 200% increase in revenue in 2020. It accounts for $270 million of Rih’s total fortune, which sat at $1.7 billion last year. In addition to Las Vegas, stores will also be built in Los Angeles, Houston, Philadelphia and Washington, D.C.
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